The Current State of Donor Retention
- Presenter: Steven Shattuck, Bloomerang
- Length: 60 minutes
- Date: February 6, 2019
If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?
This session explores the root causes of poor donor retention rates, as well as the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.