Communications

Website 101 with Dave Forrester

Date: October 16, 2015
In this one-hour session, Dave will discuss how to get a free or low-cost website for a simple online presence. You will come away understanding why having a website is important, what questions you should ask yourself as you think about a website, and how you can take advantage of free and low-cost tools.
Website Overview
NonprofitWP.org: how to create your own WordPress site

Pitch Perfect: The Nonprofit Edition with Erica Mills

Date: November 20, 2015
You may think you need a fantastic elevator pitch.  But you’d be wrong.  What nonprofits need is the ability to select the perfect pitch based on audience, setting, and goals.  This may sound daunting, but it’s actually pretty straight-forward once you get the hang of it.  Erica Mills, the country’s leading authority on nonprofits and language, will show how in this fun, fast-paced, fact-filled webinar.

Nonprofit Social Media Success with Steven Shattuck

Date: December 8, 2015
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online?  Knowing what context is best can mean the difference between an active online community and a barren digital wasteland.  Join Steven Shattuck as he explains the way to maximize engagement, achieve search engine rankings, increase website traffic and generate donations.

The Two-Page Nonprofit Communications Plan with Allison Carney

Date: July 12, 2016
This webinar will give you a guide for stepping back, planning ahead, and measuring the success of your nonprofit’s communications efforts. I will walk you though a simple, yet effective, two-page worksheet to hone your communication efforts and focus it on the goals of your organization. You will learn how to identify goals and key audiences, write messages and plan how to deliver them, create a calendar for the rest of 2016 outlining your monthly goals, evaluate your progress at the end of the year.

The Best Way to Tell a Story with Lisa Kagan

Date: December 2016
Story can make data come alive and messaging feel grounded. Nonprofits know storytelling is one of the most versatile skills but why are stories so hard to start?
This webinar is all about how to put pen to paper and get a story rolling. It’s part foundational storytelling skill and part advocacy strategy.

Storytelling for Fundraising Success with Erica Mills

Date: September 2016
You know that storytelling is a great way to raise money. And you’re right! But why does it work so well? And how can you use science to make sure you’re telling stories that will resonate with donors? Based on Erica’s popular session at the Washington State Nonprofit Conference, this webinar will explain the ins and outs of storytelling, and give you specific, actionable tips you can use right away.