Supercharge Your Fundraising Efforts with Content Marketing
- Presenter: Steven Shattuck, Bloomerang
- Length: 1 hour
- Date: March 20, 2015
This presentation provides an overview of content (inbound) marketing, which differs from the outbound marketing methods of advertising, direct mails and public relations. Steven Shattuck from Bloomerang will review how content publishing drives Search Engine Organization (SEO) and social media buzz, and what nonprofits can do today to get started.